Sumedha Saraogi

Head Business Development

With a Master’s in Business Administration from the Symbiosis Institute of Business Management, Sumedha Saraogi has over 20 years of experience in product management, international sales and international marketing. Most recently she held the position of Head of International Business Development at animation powerhouse Symbiosys Technologies and worked with blue chip animation studio DQ Entertainment International.  Prior to joining the entertainment industry, Sumedha distinguished herself in the fields of manufacturing and multiple service sectors such as with Apollo Hospitals Enterprise Limited and Voltas Limited.

Her vast experience includes areas of content development and all facets of animation production.  Sumedha is extremely well versed in international licensing and the international distribution of animated properties. She has led business development initiatives in all her previous organizations and established productive relationships with global distributors, broadcasters and producers. On numerous occasions she was instrumental in finalizing co-production and or financing agreements and managing IP rights across all platforms.